So I has talking to a old friend that runs the largest video production company in the Philadelphia, PA area the other day. Great guy and I live next door to him and hard working until all hours of the night. We were catching up and while we were talking I scanned his search results for some basic keywords and couldn’t find him at all. Okay, this is a video production group that serves countless business and local politicians, even Jerry Geator, Philly folks would know him. I searched video results and blended my search.
I found nothing.
Well, I did find others were posting his work and barely mentioned him or his company. So while he was the video king of Philadelphia he failed to have even branded videos online. So needless to say we are working on correcting this and here is some points to focus on your own video campaign and the benefits of actually doing seo marketing with video!
1 – Start a YouTube Channel – Tailor the background and add some basic, if not the whole kitchen sink, company information and more importantly the link back to your site. YouTube is a huge traffic source, want to pass up the link juice for SEO for that?
2 – Produce a clear message for the video or each one you produce. If your competition has a video and you do not, you lose. This could be a college friend with a iMac shooting the video with a borrowed friend’s video camera in back of a conference closet or a full blown production suite. Just start with something.
3 – Length – please do not bore your audience with a sermon, it’s okay for me to say that, my father’s a pastor. I made the mistake of allowing a short prayer the other night with him and he sucker punched me with a ten minute prayer listing every family’s member name. Anyway, keep the video 30 seconds to 1 minute. Think of the length of a commercial on tv now.
4 – Message – Like avoid the long winded sales pitch. Folks are searching for a solution for a need or want. Offer some tip and then lead them back to your website.
5 – Image – I love being trendy with my mom jeans and all that but what image do you want your prospects to see? A guy pitching important information in a baseball cap might not be the best idea, unless you are selling cow manure or something. Picture your prospects and mirror them, save the hipster or too cool for you for the weekends.
6 – Title and tagging your video – Make sure to include the keywords your customers might try to find you in the title, avoid stuffing company name until the end. The description field is wide open and try to include a brief notes of what the video or your company does. Include a hyperlink for your website in there as well.
I can go on for hours but do this and the following will happen.
1 – Customers can find you with increase search results with this added “real estate” online.
2 – Generate a buzz and raise your companies’ brand awareness.
3 – Get the opportunity to talk with prospects and have your message across various media, including smart phones, tablets, etc.
Sit down today and make it happen, get off the sidelines and into the game.
Call me directly as my company and myself would be glad to dive into conversions with this topic and help as well. Call anytime 215-301-6303
The best person part of YouTube? My personal treasure – Robyn’s Playlist. ENJOY!