After a month of starting a client’s SEO campaign with just setting up the basic foundation of the basics we have already seen the sky rocket effect of growth. Of course the client is beyond happy but I had to put the brakes of the constant praise, even though it felt great.
SEO, Search Engine Optimization, is like a diet. The first part is to set up the goals of the campaign and then start the work. Depending on who you choose to partner with or if you do the work in-house you MUST have goals and a process.
Making the right choices for your SEO campaign is key!
First part is the keywords that you plan to dominate and the research that goes into it. You can be number 1 on google for “pink furry 23″ monitors” but what happens if no one is buying these or even searching for this? Nothing….so choose the keywords that matter in your website or business.
Second part of the campaign would be the on-site process of the coding or structure of your website. What good is your website if the pages are messed up or your MESSAGE is not clear? This client had huge formatting issues and then reading of the website or flow was awful, the bounce rate was insane. I review bounce rate later.
Third and ongoing is always going to be your outbound marketing or even as simple as link building. Not only placing or aquiring links but social media plays a part, press releases and other various medias. If no one knows about the site or can find it what happens? Nothing!
So before you rip through your budget plan your goals and get a plan for your SEO and SEM marketing. Remember, SEO or SEM, Search Engine Marketing, is just another form of marketing for your website or business.
Contact me directly to help you formula a plan to dominate your rankings, call direct 215-301-6303.
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