Study of a Ford Dealership with SEO problems or lack of SEO & SMO, Open Letter to Management.

So I found a letter I sent to the management when I worked at the local Ford Dealership in Jenkintown, PA. Used cars are a dime a dozen so standing out from the next car lot is extremely important, apparently old school car marketers prefer sending out a mailer to OLD customers instead of getting new customers.

I hope this helps the next forward thinking car dealership and let me know if I can help in anyway with any questions or answers! By the way, Hopkins Ford never used this information and thus their sales suffered.

***

Search engine optimization (SEO) and Search Engine Marketing (SEM) points

 Search Engine Optimization:

  • Currently Hopkins4U.com has 154 pages; Google considers 250 pages or less small sites.
  • Pacifico Ford has over 1000 pages on their website.

 

Keep in mind most people will tell you Google “grades” or scales your websites in over 250 ways, the 3 major ones are CODE, CONTENT & LINKS. Code, is more or less to ensure your site is working correctly and pages are working. Links are the amount of other websites that link back to your site. Content is crucial as a website that is constantly growing or updated will rank over dormant or bland sites. Google will grade how long the
average visitor remains on your site as well, to engage the customer/reader is
key.

 

Social Media:

  • Facebook, Twitter, Linkin

Facebook is important to start conservations and buzz going as well as Twitter. Keep in mind most Facebook users “LIKE” many businesses and get news/coupons via this media. Linkin has been useful as well to connect higher levels of people as well as networking.

 

Video Optimization as well as testimonials:

Current hot topic with Google is Blended Search. Google serves a combination of results for certain keywords and the average internet user is drawn to 1-2 minute videos during their search phase. Testimonials draw in customers and drawn trust in proven sales studies.

Pay Per Click

  • Pacifico Ford is currently around 900 keywords with an average budget of $27 per day; Bryner has around 900 as well.
  • Hopkins has 8 paid links and 40 organic listings, rankings un-researched at this time. 

Paid ads to run on Google, MSN, Yahoo etc. Daily budgets can be made and increases traffic for endless keywords. Special landing pages are made onsite to monitor as well as tailored made ads, such as “ford mustang 2011”, “ford focus philly”….etc with the landing pages going to the exact product pages.

 

Organic Listings

Free to show but the above methods will get pages or site highly listed on certain keywords. This is the brass ring of sales, with proper planning the prepared site(s) will rank high. Proven studies show 80% of searchers will click or chose Organic links or paid links.

Google Places

  • Hopkins has 8 reviews, mixed, and one picture that I randomly posted a few weeks ago.

New to 2 years ago is Local Place or local search. Free to business is a review and information that match geographic searchers and solutions. Proper use of reviews will boost Hopkins and remove negative remarks or comments.  Heavy duty for SEO placement and free listings. Many users research and read reviews, our reviews are
tainted but easily fixable to improve our image.

Respectfully,

Paul Wallace

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2 Responses to Study of a Ford Dealership with SEO problems or lack of SEO & SMO, Open Letter to Management.

  1. Asmaa says:

    Aaron Wall’s SEOBook.com is the best, by far. Also, the info at SEOmoz.org is solid.I’m not connected to either of these organizations, although I know the people involved with them from the SEO industry.

  2. vasi0n says:

    Good post. I learn something totally new and challenging on websites I
    stumbleupon every day. It’s always useful to read through articles from other writers and use something from other websites.

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