The boss or work is awful, YOU CHOOSE IT, What about HOPE in the workplace?

Posted on February 22, 2012 by Paul AKA Philadelphia Sales Guru

I pause tonight to reflect on one message of HOPE I would like to share.

My last message about YouTube or video placement for your business reached a audience of 1,305 visitors according to Google. I will resume my best business practices on the next post.

I hope this touches a handful or even the 1 reader that might take meaning from this post.

The boss shut the door on my face and shut his blinds on his windows. My manager barely acknowledges me in the hall and rather pretend to be reading his blackberry even while I was the top salesman for the month. The Human Resources department is aloof and always unavailable. My sales manager constantly belittles me while I show the company nothing but hard work and long work. The person that interviewed or I report too has one tenth of my knowledge.

STOP IT.

YOU CHOOSE THIS.

Benjamin Haines coined this powerful phrase. Top notch car salesman I had the pleasure of working with and one heck of a shoe collection.

What can you learn at work?

I hope you pass this message along!

Okay, times in this economy are tough. Reports of “cattle car” interviews. Meetings with encouraging words like, “We have tons of people dying for your job”. I know we all have bills, families, dreams. The cost of gas, etc, etc. I know we are expecting a answer like I have a get rich system where you can work from home in your slippers.

YOU CHOOSE THE NEGATIVE OUTLOOK.

What do you have to be THANKFUL FOR?

The relationships with your co-workers? Relationships with your clients? The experience of what to do or what NOT TO DO. Even in the worse places or situations I have seen positive learning or people come forward. I personally have had NO’s thrown in my face in a sales role every single day but all it takes is a YES. What did I learn with all those NO’s? What not to say or offer.

My friends even as a young man standing in the hot sun at a recycling plant sorting metals from plastic and the swarms of flies attacking me I learned something. What I did not want to do for the rest of my life.

I challenge you to encourage others and reply back to this post with one example of how you choose to take something so negative but turned into either a learning experience or a positive one.

Remember, be thankful for each and every opportunity, it molds the beautiful person you CHOOSE to be.

Regards,

Paul

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The videos are awful and your customers can not find you, close the business up.

Posted on February 17, 2012 by Paul AKA Philadelphia Sales Guru

So I has talking to a old friend that runs the largest video production company in the Philadelphia, PA area the other day. Great guy and I live next door to him and hard working until all hours of the night. We were catching up and while we were talking I scanned his search results for some basic keywords and couldn’t find him at all. Okay, this is a video production group that serves countless business and local politicians, even Jerry Geator, Philly folks would know him. I searched video results and blended my search.

I found nothing.

Well, I did find others were posting his work and barely mentioned him or his company. So while he was the video king of Philadelphia he failed to have even branded videos online. So needless to say we are working on correcting this and here is some points to focus on your own video campaign and the benefits of actually doing seo marketing with video!

 

1 – Start a YouTube Channel – Tailor the background and add some basic, if not the whole kitchen sink, company information and more importantly the link back to your site. YouTube is a huge traffic source, want to pass up the link juice for SEO for that?

Open a YouTube Channel

Your own Branded Channel

2 – Produce a clear message for the video or each one you produce. If your competition has a video and you do not, you lose. This could be a college friend with a iMac shooting the video with a borrowed friend’s video camera in back of a conference closet or a full blown production suite. Just start with something.

3 – Length – please do not bore your audience with a sermon, it’s okay for me to say that, my father’s a pastor. I made the mistake of allowing a short prayer the other night with him and he sucker punched me with a ten minute prayer listing every family’s member name. Anyway, keep the video 30 seconds to 1 minute. Think of the length of a commercial on tv now.

4 – Message – Like avoid the long winded sales pitch. Folks are searching for a solution for a need or want. Offer some tip and then lead them back to your website.

5 – Image – I love being trendy with my mom jeans and all that but what image do you want your prospects to see? A guy pitching important information in a baseball cap might not be the best idea, unless you are selling cow manure or something. Picture your prospects and mirror them, save the hipster or too cool for you for the weekends.

Look your best on camera

Save cool for the weekend!

6 – Title and tagging your video – Make sure to include the keywords your customers might try to find you in the title, avoid stuffing company name until the end. The description field is wide open and try to include a brief notes of what the video or your company does. Include a hyperlink for your website in there as well.

 

I can go on for hours but do this and the following will happen.

1 – Customers can find you with increase search results with this added “real estate” online.

2 – Generate a buzz and raise your companies’ brand awareness.

3 – Get the opportunity to talk with prospects and have your message across various media, including smart phones, tablets, etc.

 

Sit down today and make it happen, get off the sidelines and into the game.

Call me directly as my company and myself would be glad to dive into conversions with this topic and help as well. Call anytime 215-301-6303

The best person part of YouTube? My personal treasure – Robyn’s Playlist. ENJOY!

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Spammy Facebook Likes will lead to BUYING CUSTOMERS, Eventually.

Posted on February 13, 2012 by Paul AKA Philadelphia Sales Guru

So you are starting up a new website or social media campaign, finally joined the online world eh?

Besides learning how to be effective who are your speaking too? Your company page has 5 Likes on Facebook and most are family members? You need a audience? You need your clients and most importantly PROSPECTS.

A real world example: Driving by a two restaurants, one with a packed parking lot and then other with 3 or 4 cars out front. New to the area and both places are unknown, human nature would lead you to choose a packed or “happening” eatery.

The same goes for your Facebook page for example. First of all I personally am more inclined to research that page more if there are a decent number of likes on it. I’m not going to pay attention to the content or message if a small amount only bother to glance at the page.

So it’s a numbers game? But wait, buy Likes or links? You tell me? Do you want a crowd around your restaurant or just a small number of loyal fans? Do not buy Likes or links, MARKET links!

Buy some friends for your social page

Market or your eating this the rest of your life.

True, your conversion rate on these spammy likes on Facebook will probably not equal money into your bank account but have a appearance that something is going on with your page or business will eventually land you a true prospect.

My barber used to give out free haircut coupons and lost so much money he banned coupons for life. In the end Alberto did say that due to the buzz or the crowded store on the front of a busy intersection the coupon caused enough true clients to stay with him. Just for fun some days I call him on a blocked number and tell him I have a van full of boy scouts and we all have a free coupon. During the coupon days he would scream as the panic took over him. Now he just laughs and excuses himself and get back to his real paying clients waiting for him.

 

Build the numbers my friends.

For any help with growing your numbers or real world examples please call me direct at 215-301-6303.

My one client had 5 Likes on Facebook in the morning today, currently after 8 hours they have 32 Likes, I did not pay for any of them. Back to marketing. Three Google +1 nods too, but that’s another post!

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Throw away your LinkedIn account and those leads or job offers? Not really

Posted on February 10, 2012 by Paul AKA Philadelphia Sales Guru

In my past two years of meeting and always learning key elements of business I have really dug into social media and the powerful connection between marketing and branding. Even beyond the marketing of a widget, social media just for personal branding and recommendations is key.

what social is media is good for is branding whether it is personal or for business.

Social Media is dying?

When a employer or client looking to do business with you they can in a moment scout and research the internet for what shows up on you, heck a earlier post you can even do a free court or criminal check. So clean up your facebook picture of your Las Vegas trip and keep your business profile on LinkedIn sharp.

I subscribe to various magazines and a constant student of marketing, more or less internet but I am a firm believer of off-site marketing efforts as well. One such trade publication is Target Marketing and features a writer named Denny Hatch, whom I generally skip right to as I like his writing style.

Before I get into my post I must mention that LinkedIn does a great job with posting openings (jobs!)! These to my experience are the best qualified  job outlets and truly worthwhile job interviews. The news paper? Who does that anymore? Craigslist? Care to work in a basement or a sweatshop?

Anyway, the original article I read is posted and preserved online and once I read it I had to write Denny directly. First time doing that and I wanted to post the exchange so others can benefit, so read the Denny’s post and then see below for my email and his response, love the guy still.

By the way – Connect directly with me on MY LinkedIn account -

Here is the article -

http://www.targetmarketingmag.com/article/link-me-out-using-social-media-purpose-not-whim/1

Here is my email to Denny:

From: Paul Wallace (215) 301-6303 <pwglenside@yahoo.com>
To: dennyhatch@yahoo.com
Cc: Paul Wallace <pwglenside@yahoo.com>
Sent: Sunday, August 7, 2011 11:22 AM
Subject: Link Me Out? Link Me IN :)

Denny,

 

Thanks for your writings in Target Marketing this month and previous issues.

I just got done reading your piece on LinkedIn, hmmm.

 

Most social stuff is geared for certain things, your Twitter is about news and such and it’s to build awareness and troll for clients. Facebook….well….I really don’t care so much about what bars my friends are at or stuff like that.

LinkedIn, that’s all business my friend. I use LinkedIn to research clients and business background and such. Quick story, I used TheLadders.com, Monster, etc for about 7 months dying for a real job. I read something about LinkedIn’s job posting and started using it after being dormant for years. Within days for tweaking my account I started getting calls and interviews again. Happy to say I’m at a dream job now because of LinkedIn.

Don’t count out LinkedIn nor give your readers the idea that different things are “crap”. Just different medias have different effects. It’s like giving a TV to a blind person, I love it, they hate it :)

Keep writing :)

Thank you,

Paul Wallace  — Direct – (215) 301-6303

Denny’s Response:

Paul,

 

Thanks for taking the time to comment.

As a boy of about 7, my father found himself walking out of a men’s room with former-president Theodore Roosevelt.

No shy kid, my father stuck out his hand and said, “Mr. President, I’m Alden Hatch.”

Roosevelt grinned and came back with signature reply: “Dee-lighted!”

Am dee-lighted you have your dream job.

Am not delighted with the number of total strangers who want to connect via LinkedIn.

As I understand it, a LinkedIn exchange is a tacit endorsement of the other person.

I do not endorse strangers—tacitly or actually—unless that stranger is a very special human being. Like, say, Chester Sullenberger  or Lady Gaga.

Cheers.

Denny Hatch

P.S. Just published. . . 
CAREER-CHANGING TAKEAWAYS:
Quotations, Rules, Aphorisms, Pithy Tips,
Quips, Sage Advice, Secrets, Dictums and Truisms
in
99 Categories of Marketing, Business and Life
from BusinessCommonSense.com

            by

Denny Hatch
For details:

www.dennyhatch.com

P.P.S. Check out the 2x-a-month BusinessCommonSense.com.
Subscription is Free.
www.BusinessCommonSense.com

P.P.P.S. Follow me on Twitter. I guarantee no waste of your time.
http://twitter.com/dennyhatch

310 Gaskill Street, Philadelphia, PA 19147

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What local search really means and why it’s important for ROI and SEM plan.

Posted on February 4, 2012 by Paul AKA Philadelphia Sales Guru

Okay so everywhere you here about local search and how important it is right?  Why?

Ever been travelling and pull out the handy smart phone like a iPhone or Droid? Personally I miss the old bag phones about a decade ago….or remember the brick portable ones? Anyway, what do you do on your phone hit the search function or built-in gps right? I do it all the time as I travel and meet with clients, I might look for a meeting spot of local attraction.

New customers can not find you on searches.

Can new customers find you?

What about GPS Search? The ones in your car? Did you submit your business to the markers of the unit or the software company? Don’t you think they have to keep their software and directions up to date? What about built-in navigation software like On-Star or Ford’s Sync? Did you call each company and tell them you’re on 20 main street and what your store hours are? You did all that? I didn’t think so…. Local customers and people even driving thru or from out of state need to find you. Google places, Yahoo and Bing listings are only the start. Some major providers of search are fairly easy to place yourself but what about the others?

I currently starting using a service call Universal Business Listing, www.ubl.org  Pretty easy service that lists for you and currently $75 for the basic package which is ample enough for your business. This is not a shameless plug nor do I get paid, just powerful free information. As a business owner myself I do not have time to submit my site(s) to over 300+ business directories.

Here something to “chew on” or some numbers. Over 16 billion online local searches, over 60 million navigation devices, over 6 billion call from vehicles and more than 300 million mobile phones in the U.S.. Did you tell them all about your business?

Stop reading and invest 45 minutes in time now.

Added bonus? Ever hear about backlinks? Think about it, for your SEO or SEM strategy how much would it be worth to have your website linked to some of the major sites out there?

No clue? Call me direct for more information and I will review with you. Call me anytime, 215-301-6303.

Best Rankings! Paul

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